Nearly 50% of Online Consumers Claim Not to Interact with Brands on Social Media
’Social media strategy’ is a common buzz-phrase in today’s marketing world. Since its Pages platform launched in 2007, brands like Starbucks, Coca-Cola and Skittles have been using Facebook for business, amassing over 45 million ‘Likes’ between them. According to an infographic released by Mashable, the average Facebook user follows 8.7 brands.