Greetings Survey Fans,
I found an interesting article on the London Evening Standard business pages yesterday. It’s an intriguing take on how PR firms are now being squeezed in the recession. Advertising immediately felt the pinch in 2008-09 but many commentators felt that PR might have escaped the full force of the recession. It appears… read more
George Terhanian, Group Chief Strategy & Product Officer speaks about Toluna QuickSurveys as ’The democratization of market research’ on Reuters:
Nearly every product you interact with — from the car you drive, to the TV and movies you see, to the advertising to which you’re exposed — has benefited from market research, a $32-billion-and-growing global industry. Businesses value such research.… read more
Nearly half of UK consumers do not understand website cookies yet 39% of them see them as potentially harmful.
The results come from a new DMA survey carried out in conjunction with Toluna QuickSurveys where 1,000 UK adults were asked about their views and awareness of cookies and internet security on their mobiles. Read… read more
Link-building is important for websites. A recent post from Econsultancy talked about 8 link-building tools, Toluna QuickSurveys is one of them.
Read the article here.
Toluna ran a QuickSurvey™ asking 500 US-based gen pop respondents about the release of the much-anticipated finale in the Harry Potter series, “Deathly Hollows: Part 2.” 68% of respondents were aware of the opening of the final movie at 12:00 midnight on Friday, July 15, 2011. Read the full article here.
