Econsultancy used Toluna QuickSurveys to carry out research for its report ‘Twitter for Business Guide’. According to the survey, consumers are more likely to be positive than negative about brands on Twitter. While 26% of users say they have complained about brands on Twitter, over half (58%) have given companies praise on the microblogging site.
Econsultancy’s… read more
’Social media strategy’ is a common buzz-phrase in today’s marketing world. Since its Pages platform launched in 2007, brands like Starbucks, Coca-Cola and Skittles have been using Facebook for business, amassing over 45 million ‘Likes’ between them. According to an infographic released by Mashable, the average Facebook user follows 8.7 brands.